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5th May 2016
sales trust

Do you trust me? This is a question with no in-between; it’s either yes or it’s no. Gaining trust from another individual is how you can start to build rapport and eventually even influence their actions.

Recently, I was lucky enough to come across an inspirational video on YouTube in which Richard Mullender was discussing how to improve your communication skills and your ability to inspire, influence, understand and persuade your peers.

Here is the video:

The Importance of Customer Loyalty

Customer loyalty is often overlooked by many B2B companies, with them usually looking to new business than retaining their existing base. However, these stats will show you the importance of customer loyalty and why having a strong retention strategy really sets your company apart from your competition, and will keep them queuing up for more.

Increase sales referrals

Gaining a sales referral leaves you with that warm fuzzy feeling inside (well it does for me anyway) and with good reason too. Sales referrals are easier to close as they are requesting information from you, have taken advice from someone they trust and are in a frame of mind to buy.

So it begs the question, how can you increase these gold coated, sales-ready referrals?

1. Pick up the damn phone

The famous saying “If you don’t ask you don’t get” is very true when talking about referrals