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The Importance of Customer Loyalty

Customer loyalty is often overlooked by many B2B companies, with them usually looking to new business than retaining their existing base. However, these stats will show you the importance of customer loyalty and why having a strong retention strategy really sets your company apart from your competition, and will keep them queuing up for more.

Increase sales referrals

Gaining a sales referral leaves you with that warm fuzzy feeling inside (well it does for me anyway) and with good reason too. Sales referrals are easier to close as they are requesting information from you, have taken advice from someone they trust and are in a frame of mind to buy.

So it begs the question, how can you increase these gold coated, sales-ready referrals?

1. Pick up the damn phone

The famous saying “If you don’t ask you don’t get” is very true when talking about referrals

BBC Report: Food Supply Companies at Risk of Collapse

Late last week, the BBC reported that more than 100 major food suppliers could be forced out of business as supermarkets cut prices in an effort to keep customers.

Economically, the UK is in a strange place at the moment: while we’ve recently been in a state of recovery, particularly highlighted by the falling prices of food and oil, problems could soon resurface for retailers if people adopt the dangerous mentality of waiting to buy tomorrow or next week because it will be cheaper than today