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Customer relationship management (CRM) systems are swiftly becoming essential practice for many companies of all shapes and sizes. With over 60% of distributors already using CRM in some capacity, these tools are an easy way for companies to stay on top of their game and keep customers happy

And yet, recent research from MDM states that a measly 36% of users are actually happy with the level of ROI generated from their CRM system

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Customer Relationship Management (CRM) systems are swiftly becoming essential practice for many companies of all shapes and sizes. As a relatively easy way for companies to stay on top of their game and keep customers on side, the countless benefits of a CRM systems mean it should be common practice for every business.

Distribution companies in particular are a unique breed with industry concerns and challenges that set them apart from every other company out there, from a customer base that changes almost overnight to technology

Distributor predictions

Many distributors will be happy to see 2013 drift away into the sunset, and for good reason too. A good number of our customers are distributors and we listen to their concerns on a daily basis. What we have found is that distributors have seen 2013 as a transition year. Revenue may be up on previous years but that is mainly due to efficiency initiatives rather than growth.

The distribution industries therefore have become leaner than a few years ago and most are learning to do more, with less. So what will 2014 bring for distributors? Here are a couple of our predictions.

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