about Future selling
I’m calling on all salespeople to start thinking about how you approach your job, because in a few years’ time, you may be in danger of losing it!
I know it’s a harsh statement to start a blog with, but according to Forrester, of the 4.5 million B2B salespeople in existence today, one million will be net displaced by 2020, particularly ‘order takers’.
The reason? Buyers are more informed and self-sufficient than ever before and don’t need your help as much as they used to.
So what can you do to avoid becoming irrelevant?