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Sales gamification

Another week means another new buzzword floating around the business world. Enter the new term ‘gamification’. It sounds like one of those ailments that you’d never want to go to your doctor with. Despite being a lot less serious, it certainly is contagious.

A bit of research and you’ll bring up a whole host of definitions, but I think Forrester have managed to sum it up perfectly. “the insertion of game dynamics into non-game activities to drive a desired behavior.”

Think about it