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Our friends over at Boston University’s MSCIS Program have researched how Business Intelligence (BI) is key for gaining a competitive advantage. In the infographic below they highlight the growth of BI to managing data and the effectiveness it has on decision-making.

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What really bothers salespeople? Why aren’t they winning more business? What’s keeping them from selling more?

We surveyed 283 sales professionals from the UK and US to identify what their common challenges are. The infographic below summarizes our key finding.

You can download the full report here.

When it comes to effective sales and marketing, you have to stay top dog. How? By knowing your current and potential customers inside and out. This can be difficult if you’re relying solely on gut feeling. Is there an easier way? Business Intelligence (BI) tools allow companies just like yours to effectively and efficiently analyze data and create proactive marketing strategies based on key insights.

BI has come a long way since the term was coined in the ‘80s. Today’s robust solutions are now available to all types of businesses