Sadly, there’s no silver bullet out there with regards to customer retention. Every single company in the world, no matter how large and small, has to keep working at finding new ways to keep customers loyal. When you search on Google, countless sources will cite various complicated techniques for achieving good customer retention, while others argue it’s as simple as just giving the customer what they want. But what exactly do they want?
Well the man who started one of the most famous bars in the world, Giuseppe Cipriani, may just have the answer