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Although digital timekeeping has supplanted it for the most part, there still exists an appreciation for the work of a watchmaker. The precision and skill that goes into even the humblest wristwatch is impressive to consider. Assembling the gears and springs in such a way to keep perfect time requires skill, dexterity and patience — the same can be said of building a successful Internet marketing lead generation campaign. Like a watch, a successful campaign is comprised of many small components that need to work in harmony to perform their function

plank meeting

Meetings can be a bit boring. Sometimes they can go on for longer than you need them to, aren’t as productive as you’d hoped and can end up with you and your team having more questions than answers.

But it doesn’t have to be this way. Meetings can be things to look forward to rather than loathe and hiss at like angry, rabies-ridden badgers.

So, how can you improve your meetings and make sure they get the most out of your staff? Here are 7 ideas.


Big Data to market to millennials

Millennials are a unique bunch; they’ve grown up with technology, have never known a time without a smartphone and today have a strong hold over the consumer landscape.

But these next-genners know exactly what they want and how they want it. And they want it now. They crave relevancy and engagement, but with a short window to capture their attention, how can you pique their interest and keep them engaged?

Our CEO, Paul Black, has recently spoken to