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Sales and marketing managers shouldn’t be technophobes

Businesses today are facing an uphill battle to get their sales and marketing managers to adopt automation technology, as it is often viewed with suspicion.

If movies are anything to go by then this is probably true. For instance, the villain of The Terminator series isn’t the Terminator; it’s Skynet, the all-knowing super computer. It’s the same story for a host of other movies too such as 2001: A Space Odyssey or I Must Scream.However, the reality is that automated technology is here to aid business processes and should be at least considered

Dismaland
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I’m by no means an art lover, but, when I was presented with an opportunity to visit the anti-Disney theme park Dismaland, which was recently created by street artist Banksy, I jumped at the chance.

Dismaland is a well-publicized art exhibition on the promenade of sunny Weston-Super-Mare here in the UK, and features various artists from around the world. The theme was to package the exhibition as a ‘dismal’ day out that’s horribly compelling and joyless for all visitors

118 words and phrases you should never use in emails (unless you love spam filters)
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Ah spam filters, the kryptonite of any super salesman or woman looking to get in touch with a prospect without calling or meeting them.

To beat the virtual gatekeepers, you’re better off not saying certain words, or they’ll get angry and throw your mail out before your prospect even gets a chance to ignore it.

If, like my Mother and girlfriend, you’re one of those people who always needs to know why, please feel free to tweet us @sales_i and we’ll let you know exactly why spam filters don’t like the words in the list below