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Big Data to market to millennials
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Millennials are a unique bunch; they’ve grown up with technology, have never known a time without a smartphone and today have a strong hold over the consumer landscape.

But these next-genners know exactly what they want and how they want it. And they want it now. They crave relevancy and engagement, but with a short window to capture their attention, how can you pique their interest and keep them engaged?

Our CEO, Paul Black, has recently spoken to

Sales and marketing managers shouldn’t be technophobes

Businesses today are facing an uphill battle to get their sales and marketing managers to adopt automation technology, as it is often viewed with suspicion.

If movies are anything to go by then this is probably true. For instance, the villain of The Terminator series isn’t the Terminator; it’s Skynet, the all-knowing super computer. It’s the same story for a host of other movies too such as 2001: A Space Odyssey or I Must Scream.However, the reality is that automated technology is here to aid business processes and should be at least considered

Dismaland
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I’m by no means an art lover, but, when I was presented with an opportunity to visit the anti-Disney theme park Dismaland, which was recently created by street artist Banksy, I jumped at the chance.

Dismaland is a well-publicized art exhibition on the promenade of sunny Weston-Super-Mare here in the UK, and features various artists from around the world. The theme was to package the exhibition as a ‘dismal’ day out that’s horribly compelling and joyless for all visitors