To start, let’s ask ourselves, “What is an inbound lead?”
An inbound lead is a real person who has an issue that needs solving and has been ‘pulled’ to your company through your messaging and content. This person believes you can help solve their issue.
I think that’s what we really need to focus on. An inbound lead is just somebody who is looking for help. They don’t want to be sold to; they don’t want to jump through hoops to get an answer, and all they want is helpful advice
Today’s market conditions are tough. There’s more competition, advertising and product choice. To survive, every business needs a marketing strategy and dedicated team to successfully promote their product or service.
So, why do we need marketing and not just a sales team? Your target audience is no longer receptive to being ‘sold to’. In this digital age, 81% will turn to the web first to research products and companies, read reviews and gain knowledge before they even contact you
Today I’ve been thinking (it was a challenge but there’s no headache yet so bear with me) about the amount of generic ‘marketing advice’ that’s littered across the Internet. Most advice usually says we’re missing out by not being on a new up and coming social platform or that you have to create a gazillion (I’m not sure if that’s a real number) blog posts a day to have any success at SEO and so forth.
Taking a step back, I thought I would share with you the top five worst pieces of marketing advice I have received from my ten years as a marketing professional