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There’s a big difference between being clever and being smart. This is why surpassing your goals is directly influenced not only by your education, but also by your skills of persuasion and ability to forge intuitive connections with prospects and, for that matter, with people in general. The truth is that even the most knowledgeable of salespeople and marketers know their expertise are limited, and that the kaleidoscopic nature of the business world means our learning curve is a never ending one

Ahhh, the age-old question, “should your sales and marketing teams be aligned?” This is a topic that throws up a few heated discussions from both sales and marketing teams. My background involves many marketing roles from different sectors and I know first hand that marketing can be a difficult entity to shoe horn into another department.

Despite years of differing views there is still a sales and marketing alignment problem. So what are the pros and cons of making a

Marketing business intelligence

Jump on Google and do a quick search for marketing quotes and you’ll probably come across this one, “I know that half of my advertising dollars are wasted… I just don’t know which half” by John Wanamaker, a former marketer. Basically he was saying without knowledge of what marketing activities are working well you cannot differentiate the good from the bad. The result, more spend, more work for a similar outcome compared to if you were to concentrate on just the successful activities