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3rd December 2012
Taking care of pennies

There’s nothing like the threat of impending difficult economic conditions to set sales team on new offensives, firing on all cylinders as they hunt down new business with powerful promotions and other strategic campaigns. This is all very understandable. Panic sets in and every organization wants to make sure that they fire the first shots and take the most customers as the stakes become higher.The danger with focusing on attack, however, is that it potentially leaves your defenses compromised