It’s January, it’s the first week back at work after the Christmas holidays and that means only one thing: predictions for 2015!
Having worked with SaaS products for the last 6 years, I’ve seen quite a few predictions that have come to fruition and quite a few that haven’t. However, the general consensus is that SaaS is growing and will continue to do so.
We all see new technologies/services that can change the market virtually overnight, for example, Salesforce or Basecamp, but these are successes in a sea of SaaS companies
The rental market is big business these days and many consider renting to be a viable option. Think about it, over 40% of the UK housing market is rented, more people are opting to lease cars rather than purchase them and millions of businesses rent hosting space for their website. Like it or not we are becoming a nation of rent lovers!
But – and it’s a big but – is it really a problem? You still acquire your chosen product but pay a retaining fee for it. Bye bye upfront costs.
So we rent in our private lives so why not in business too?