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about Sales

Looney Tunes TNT

Many modern salespeople are masters of using their charm to woo prospects and keep customers loyal, yet their skills with the old keyboard can often be blunter than the back of a spoon.

Luckily for you, my colleagues and I know a thing or two about crafting sales and marketing emails that pack a proper persuasive punch.

Below is a list of words we use when trying to write simple-yet-powerful sales emails, content or collateral.



However good the product or service you offer, all businesses rely on new sales opportunities to grow and develop. Although up-selling and cross-selling to existing customers can be extremely effective, it’s always important to integrate new business wherever possible.

That said, new sales opportunities rarely land straight on your desk, so learning how to improve the number of sales you get through the door is as essential a skill for bringing in new business as finding good quality leads.

So, how can you find and close more deals?


Putting in office

Selling and managing require two very different sets of discipline. Although a significant level of experience within the environment you are managing is essential, the top-performing salesperson doesn’t always go on to make the best sales manager.

After all, if you make the step up, you’ll be selling significantly less than before (if at all) and the pressure for each sale to succeed becomes greater as the performance of others becomes even more important. You’re no longer judged on your own performance, but instead of the performance of the team around you