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7 deadly sins

Lust, gluttony, greed, sloth, wrath, envy, pride, these aren’t just things you’ll recognize in a nightclub in any city in the early hours of a Saturday morning but they’re also known as the 7 deadly sins.

The 7 deadly sins are thought to originate from Evagrius Ponticus. For those who aren’t experts on fourth century theology, Evagrius was a Christian monk who identified eight temptations of men that one needed to overcome to have a strong soul

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It’s 11am on a Tuesday, you’ve just put the phone down after talking to a prospect and you’re ready to dial again to speak to the next person. This is a typical process for a salesperson but to do this you need to have acquired a list of contacts that may have a need for your product.

The consensus is that the more you pour into the top of the sales funnel the more that will come out the other end as a customer

Looney Tunes TNT
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Many modern salespeople are masters of using their charm to woo prospects and keep customers loyal, yet their skills with the old keyboard can often be blunter than the back of a spoon.

Luckily for you, my colleagues and I know a thing or two about crafting sales and marketing emails that pack a proper persuasive punch.

Below is a list of words we use when trying to write simple-yet-powerful sales emails, content or collateral.

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