about Sales management
This isn’t an 80’s rom-com and you are not Gordon Gekko. Business catchphrases are cliché and often flag up to customers that you are not treating them as individuals. Overused sales patter can quickly turn a client off. So, pause next time you go to assure someone your product is a ‘win-win’ for them or that it provides ‘peace of mind’… yawn. You can do better than that. Tell them a real example from a current client similar to them, or better yet, tailor a few personalized projections based on your prospect’s business
We have all been in that job where you have to submit your ideas in triplicate to your, let’s say, ‘very particular’ manager only to have your enthusiasm crushed. Equally, many will have been thrown in at the deep end in a new role and spent the first few days floundering to grasp what is it that new made-up job title really means, what your goals are and (god forbid!) if you have any deadlines! Which begs the question – as a manager, are you damned if you do and damned if you don’t dictate your employee’s workflow?
Dreading Thursday’s report because your sales figures don’t match up to those enthusiastic projections from last month? Wondering why your sales team are underperforming? Need new ways to boost sales? Thinking how to increase sales?
As much as a decline in sales may not always be your fault, that doesn’t mean that there’s nothing you can do to turn it around. Understanding the problem is the first step to figuring out how to increase sales and tackle it head on – followed by learning the most appropriate response in order to fix it