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sales forecasting

Has your accountant been pestering you about business forecasting recently? Did you start to panic that you don’t know how to do a sales forecast? Your accountant is right – knowing your projected business figures can provide you with untold freedom and security. It’s not as hard as it looks either! So, don’t be scared by confusing spreadsheets – start by reading our top tips on how to do a business forecast

Gordon Gekko

This isn’t an 80’s rom-com and you are not Gordon Gekko. Business catchphrases are cliché and often flag up to customers that you are not treating them as individuals. Overused sales patter can quickly turn a client off. So, pause next time you go to assure someone your product is a ‘win-win’ for them or that it provides ‘peace of mind’… yawn. You can do better than that. Tell them a real example from a current client similar to them, or better yet, tailor a few personalized projections based on your prospect’s business


We have all been in that job where you have to submit your ideas in triplicate to your, let’s say, ‘very particular’ manager only to have your enthusiasm crushed. Equally, many will have been thrown in at the deep end in a new role and spent the first few days floundering to grasp what is it that new made-up job title really means, what your goals are and (god forbid!) if you have any deadlines! Which begs the question – as a manager, are you damned if you do and damned if you don’t dictate your employee’s workflow?