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Sales opportunities that fizzle out

We’ve all been there, making a phone call or sending an email and receiving positive selling signs from a prospect, only to get a few months down the line and your ‘hot lead’ has become colder than an Eskimo eating an ice cream. But why has this happened? You gave the perfect sales pitch, you kept in touch with the prospect and they were a ‘fit’ for your product or service. In this blog post I’ll outline the key reasons why your prospect has fizzled out and what you can do to overcome this hurdle.