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Why the bad (sales) rep? 5 tips to neutralise the negative stereotype of a sales person.
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What springs to mind when you think of a salesperson? The telesales agent that continues to read from a script when you have said you can’t talk? A shady character flashing you an inner view of a trench coat covered in fake Rolex watches? Or maybe just the classic used car salesman hiding the dent in the door with an oversized clipboard and a strained smile?

Whatever you picture, chances are it isn’t complimentary.

The term salesperson came into official parlance in 1901 when new inventions and time-saving gadgets were the prime commodity of door to door sales people

upselling and cross-selling

When you’re looking for ways to grow your business, you could do worse than using tried and tested upselling or cross-selling techniques.

I know. You hate to hassle your current clients. But it makes good business sense, as the cost of upselling to existing customers is so much lower than going out on the hunt for new business.

Conversion rates are usually 16x higher and if they don’t buy anything additional, your call will turn into an account management one

Gordon Gekko

This isn’t an 80’s rom-com and you are not Gordon Gekko. Business catchphrases are cliché and often flag up to customers that you are not treating them as individuals. Overused sales patter can quickly turn a client off. So, pause next time you go to assure someone your product is a ‘win-win’ for them or that it provides ‘peace of mind’… yawn. You can do better than that. Tell them a real example from a current client similar to them, or better yet, tailor a few personalized projections based on your prospect’s business