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Looney Tunes TNT
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Many modern salespeople are masters of using their charm to woo prospects and keep customers loyal, yet their skills with the old keyboard can often be blunter than the back of a spoon.

Luckily for you, my colleagues and I know a thing or two about crafting sales and marketing emails that pack a proper persuasive punch.

Below is a list of words we use when trying to write simple-yet-powerful sales emails, content or collateral.

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del boy and sales opportunities
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Whether you’re a fan or not, Only Fools and Horses has given us a great character in Del Boy. The dodgy dealing wide boy from Peckham is a lovable yet sneaky character who saw the sales opportunity in everything from his humble headquarters in Nelson Mandela house.

Derek Trotter wasn’t the smartest man in the world (or even Peckham, for that matter) but his endeavoring sales tactics, blind entrepreneurial spirit and admirable ‘never say die’ attitude have had a profound effect on business people in the UK and much further afield

packaging-bloke

The scale of the packaging industry is not one to be sniffed at. Each person on the planet on average consumes $114 worth of packaging each year. A huge industry I’m sure you’ll agree.

Remaining competitive in any industry can be a struggle, but doing so in the packaging industry is no mean feat.

Our CEO, Paul Black shared his 6 top tips to staying competitive in an industry overrun with fierce rivalries and poor customer loyalty with leading publication: