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UK and beyond - where is the Brewery Industry heading in 2018?
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The New Year is well and truly underway. Most of us have already given up on our New Year’s resolutions and just enough time has elapsed for us to remember to write 2018 instead of 2017 on all of our documents. Also, just enough time has passed for the UK’s raft of analytics companies to look through 2017’s alcohol and craft brewery industry and consumer behaviour. So, where is the Brewery Industry heading in 2018?

“Industry revenue is forecast to decline at a compound annual rate of 0

Why the bad (sales) rep? 5 tips to neutralise the negative stereotype of a sales person.
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What springs to mind when you think of a salesperson? The telesales agent that continues to read from a script when you have said you can’t talk? A shady character flashing you an inner view of a trench coat covered in fake Rolex watches? Or maybe just the classic used car salesman hiding the dent in the door with an oversized clipboard and a strained smile?

Whatever you picture, chances are it isn’t complimentary.

The term salesperson came into official parlance in 1901 when new inventions and time-saving gadgets were the prime commodity of door to door sales people

upselling and cross-selling

When you’re looking for ways to grow your business, you could do worse than using tried and tested upselling or cross-selling techniques.

I know. You hate to hassle your current clients. But it makes good business sense, as the cost of upselling to existing customers is so much lower than going out on the hunt for new business.

Conversion rates are usually 16x higher and if they don’t buy anything additional, your call will turn into an account management one