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While a fundamental part of the sales process, there’s a marked difference between asking the right questions and asking questions that will leave your buyer running for the hills. Below are some of the stupid questions that even good salespeople ask.

“What does your company do?”

This instantly puts you on the back foot and makes you look lazy. Anyone can Google a company, look up a contact on LinkedIn and get a general gist of what a company does. It takes 5 minutes, if that

how is big data used

Well informed, self-sufficient and on the button sales teams are often the most successful sales teams. With productivity and performance being heralded a top challenge in nearly half of all B2B sales organizations, optimizing your sales team has never been more important. An article on Forbes.com explained just how big a role predictive analytics can play in a high-performing sales team

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Many modern salespeople are masters of using their charm to woo prospects and keep customers loyal, yet their skills with the old keyboard can often be blunter than the back of a spoon.

Luckily for you, my colleagues and I know a thing or two about crafting sales and marketing emails that pack a proper persuasive punch.

Below is a list of words we use when trying to write simple-yet-powerful sales emails, content or collateral.

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