about Sales performance
Hello again and thank you for joining me for the final instalment of our series ‘Sell More Beer 101’. Up to now we have established that you need an excellent beer, outstanding knowledge of your product, created a unique brand, delved into social media and have maximized the value of your employees as advocates of your brand.
My previous blog article on excellent beer can be found here, and the blog about how you can create a unique brand can be found here
The New Year is well and truly underway. Most of us have already given up on our New Year’s resolutions and just enough time has elapsed for us to remember to write 2018 instead of 2017 on all of our documents. Also, just enough time has passed for the UK’s raft of analytics companies to look through 2017’s alcohol and craft brewery industry and consumer behaviour. So, where is the Brewery Industry heading in 2018?
“Industry revenue is forecast to decline at a compound annual rate of 0
What springs to mind when you think of a salesperson? The telesales agent that continues to read from a script when you have said you can’t talk? A shady character flashing you an inner view of a trench coat covered in fake Rolex watches? Or maybe just the classic used car salesman hiding the dent in the door with an oversized clipboard and a strained smile?
Whatever you picture, chances are it isn’t complimentary.
The term salesperson came into official parlance in 1901 when new inventions and time-saving gadgets were the prime commodity of door to door sales people