about Sales productivity
The amount of pressure on sales reps is incredible. With targets to meet, month end always just around the corner and a sales director that is constantly looking over their shoulder, sales is undoubtedly one of the most hectic and pressurized environments to work in.
But where do the best sales reps focus their efforts to become the very best? Of course, prioritization is key. Wasting time faffing around with prospects that are going nowhere and making calls just to make small talk about the weather will get you nowhere in sales