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No one likes change, but when it comes to technology, some people can be particularly resistant. So how can you win over a technophobe?
Here are the top 5 issues that influence the negative perception of technological change for salespeople and how to turn tech cynics into tech evangelists:
Forced technical upgrades
So much time and consideration goes into the costs, relevancy and implementation of a product without drawing on your most valuable resource – those that will have to use it every day
In an increasingly digital world the traditional workplace has been extended onto social networks, professional networking sites and broken free of the regular 9 to 5. As a result, modern salespeople are having to navigate a shifting landscape of social do’s and don’ts as they build and nurture working relationships
A repetitive approach to sales isn’t sustainable for any company, regardless of its shape or size. Without a regular injection of motivation and innovation, salespeople will merely rely on their tried and tested pitches, and by doing so, risk missing lucrative opportunities to bring in new business.
The question is: what prevents good salespeople from becoming great? To answer this, we surveyed 280 salespeople, about the ongoing challenges they face in their roles. The results highlighted several common concerns