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Lies that prospects love to tell

One of the strangest conundrums in the business world (particularly here in Britain) is that we’re always so focused on being polite to people that we lie to them, in fear that the truth will be offensive. This, in part, explains the blunt nature of most successful salespeople, who seemingly love to cut to the chase. Unfortunately, not everyone is as blunt as your average salesperson, and so for the foreseeable future, we’re going to have a business world filled with really nice liars- an oxymoron if I’ve ever heard one

Standing out in sales

Competition. Something that every salesperson faces on a daily basis. Sadly, cutting prices doesn’t constitute a competitive sales technique in the long-run. That said, a staggering 73% of respondents to the recent UK Sales Skills Audit were lacking in the basic skills required to maintain a competitive footing in the market and simply weren’t aware of the impact that competitors can have upon pipeline, opportunities and revenues.

This got me thinking

Twitter for salespeople

Traditionally, filling the sales pipeline with hot prospects was done by knocking on doors and doing some good old-fashioned networking. Then, as the ubiquity of phones increased, office-based lead generation became popular. Now, social media sites such as Twitter are offering a new and different avenue for salespeople to find their prospects.

Unfortunately, where many have tried, few have succeeded. Not many salespeople have an effective way of generating prospects from the powerful tool that is Twitter