about Sales team
Spending money effectively is essential for any sales and marketing team. This is obvious. What’s less obvious is how to spend it.
The sales and marketing budget is all-important: on average, it accounts for around 10% of a company’s total annual spend. Making sure it’s used in the right places – and, perhaps more importantly, not used in the wrong areas – is all-important.
So where should the money go?
Here are three areas to avoid, and three more to invest in.1
No one likes change, but when it comes to technology, some people can be particularly resistant. So how can you win over a technophobe?
Here are the top 5 issues that influence the negative perception of technological change for salespeople and how to turn tech cynics into tech evangelists:
Forced technical upgrades
So much time and consideration goes into the costs, relevancy and implementation of a product without drawing on your most valuable resource – those that will have to use it every day
In an increasingly digital world the traditional workplace has been extended onto social networks, professional networking sites and broken free of the regular 9 to 5. As a result, modern salespeople are having to navigate a shifting landscape of social do’s and don’ts as they build and nurture working relationships