about Sales tools
In the United States, people spend an average of 151 minutes per day looking at their smartphones. That’s over 2 and a half hours dedicated solely to staring at the world through a tiny, touch-screen window. While this may sound like an incredibly scary statistic – and for the most part, it is – it’s not all bad. The smartphone has simply replaced other pieces of tech such as the office phone, the PC and even the Gameboy.
The whole point of smartphones, after all, is to make our lives easier
Traditionally, filling the sales pipeline with hot prospects was done by knocking on doors and doing some good old-fashioned networking. Then, as the ubiquity of phones increased, office-based lead generation became popular. Now, social media sites such as Twitter are offering a new and different avenue for salespeople to find their prospects.
Unfortunately, where many have tried, few have succeeded. Not many salespeople have an effective way of generating prospects from the powerful tool that is Twitter
All too often, people treat LinkedIn as just another social platform. It’s not. It’s far from it. Why? Because some things simply shouldn’t crossover from business to pleasure or vice-versa: You shouldn’t employ your friends; you shouldn’t drink at work; you shouldn’t talk business at a party. But most of all, you should never use LinkedIn like Facebook.
Not too long ago, I wrote an article called ‘How Salespeople Should be Using Social Media’. You can read it