This isn’t an 80’s rom-com and you are not Gordon Gekko. Business catchphrases are cliché and often flag up to customers that you are not treating them as individuals. Overused sales patter can quickly turn a client off. So, pause next time you go to assure someone your product is a ‘win-win’ for them or that it provides ‘peace of mind’… yawn. You can do better than that. Tell them a real example from a current client similar to them, or better yet, tailor a few personalized projections based on your prospect’s business
In an increasingly digital world the traditional workplace has been extended onto social networks, professional networking sites and broken free of the regular 9 to 5. As a result, modern salespeople are having to navigate a shifting landscape of social do’s and don’ts as they build and nurture working relationships
A repetitive approach to sales isn’t sustainable for any company, regardless of its shape or size. Without a regular injection of motivation and innovation, salespeople will merely rely on their tried and tested pitches, and by doing so, risk missing lucrative opportunities to bring in new business.
The question is: what prevents good salespeople from becoming great? To answer this, we surveyed 280 salespeople, about the ongoing challenges they face in their roles. The results highlighted several common concerns