Let me start by saying I love analytics.
Yes, you’re probably thinking I’m a sad, lonely nerd, sitting in a dark room drooling over stats and numbers rolling across my screen.
But you’re wrong (sort of).
Analytics are starting to play a major role in almost every aspect of your life, not just in business, and you don’t have to be a super-geek to appreciate the results.
Think about your local supermarket: they use data analysis to set up their aisles for maximum spend from you
It’s a wet, miserable Tuesday morning and you’re on your way out of your house to solve a problem for the company you’re about to meet. You could be a salesperson about to meet a client or you could be dusting off that smart suit ready for your job interview. It doesn’t matter as both have the same purpose – you’re there to solve a problem.
Selling your product helps your client solve a business challenge whereas in a job interview you’re selling yourself to convince that you can solve the challenges that that role dictates
Dreading Thursday’s report because your sales figures don’t match up to those enthusiastic projections from last month? Wondering why your sales team are underperforming? Need new ways to boost sales? Thinking how to increase sales?
As much as a decline in sales may not always be your fault, that doesn’t mean that there’s nothing you can do to turn it around. Understanding the problem is the first step to figuring out how to increase sales and tackle it head on – followed by learning the most appropriate response in order to fix it