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It’s a wet, miserable Tuesday morning and you’re on your way out of your house to solve a problem for the company you’re about to meet. You could be a salesperson about to meet a client or you could be dusting off that smart suit ready for your job interview. It doesn’t matter as both have the same purpose – you’re there to solve a problem.

Selling your product helps your client solve a business challenge whereas in a job interview you’re selling yourself to convince that you can solve the challenges that that role dictates

how to increase sales

Dreading Thursday’s report because your sales figures don’t match up to those enthusiastic projections from last month? Wondering why your sales team are underperforming? Need new ways to boost sales? Thinking how to increase sales?

As much as a decline in sales may not always be your fault, that doesn’t mean that there’s nothing you can do to turn it around. Understanding the problem is the first step to figuring out how to increase sales and tackle it head on – followed by learning the most appropriate response in order to fix it

BI at its best

While a fundamental part of the sales process, there’s a marked difference between asking the right questions and asking questions that will leave your buyer running for the hills. Below are some of the stupid questions that even good salespeople ask.

“What does your company do?”

This instantly puts you on the back foot and makes you look lazy. Anyone can Google a company, look up a contact on LinkedIn and get a general gist of what a company does. It takes 5 minutes, if that