B2B sales is notoriously slow in converting prospects from mildly interested to your newest brand evangelists. It can be a thankless task to move them along the never-ending sales pipeline full of unreturned calls, unhelpful gatekeepers and half-heartedly received meetings.
How long is the average timescale from first contact with a prospect to onboarding within your company? 3 months? 6? Longer? How can you make the whole process quicker and less painful for all involved?
Simply put – you need more information
We’ve all said, ‘I don’t have enough hours in the day!’ at some point in our careers. For a sales professional, time selling is the most precious of all hours, minutes and seconds of each working day. Without this our capitalist society would grind to a halt.
So, why do we seem to spend so much time on everything BUT selling?
As in our home life, the workplace has become a multi-skilled, plate-balancing nightmare where integrated teams and new technology have meant we all have to do a bit of everything