Hello again and thank you for joining me for the final instalment of our series ‘Sell More Beer 101’. Up to now we have established that you need an excellent beer, outstanding knowledge of your product, created a unique brand, delved into social media and have maximized the value of your employees as advocates of your brand.
My previous blog article on excellent beer can be found here, and the blog about how you can create a unique brand can be found here
The New Year is well and truly underway. Most of us have already given up on our New Year’s resolutions and just enough time has elapsed for us to remember to write 2018 instead of 2017 on all of our documents. Also, just enough time has passed for the UK’s raft of analytics companies to look through 2017’s alcohol and craft brewery industry and consumer behaviour. So, where is the Brewery Industry heading in 2018?
“Industry revenue is forecast to decline at a compound annual rate of 0
You need to sell more beer, but even excellent beer doesn’t sell itself. Your customers and their punters need to choose your pint from the vast array of other craft beers available before they can fall in love with it.
So, what can you do to come out on top at the bar? Enter our Sell More Beer 101. Here’s the first three points from our ‘to-do list’ to make your tipple top of the pile:1. Excellent Beer
Yes, this is the basis of a successful brewery, but you know that already