about Social media
Traditionally, filling the sales pipeline with hot prospects was done by knocking on doors and doing some good old-fashioned networking. Then, as the ubiquity of phones increased, office-based lead generation became popular. Now, social media sites such as Twitter are offering a new and different avenue for salespeople to find their prospects.
Unfortunately, where many have tried, few have succeeded. Not many salespeople have an effective way of generating prospects from the powerful tool that is Twitter
All too often, people treat LinkedIn as just another social platform. It’s not. It’s far from it. Why? Because some things simply shouldn’t crossover from business to pleasure or vice-versa: You shouldn’t employ your friends; you shouldn’t drink at work; you shouldn’t talk business at a party. But most of all, you should never use LinkedIn like Facebook.
Not too long ago, I wrote an article called ‘How Salespeople Should be Using Social Media’. You can read it
While it’s true that millions still use the Internet to post selfies, write hashtags and watch ridiculous videos of animals, the majority of users are now also using social platforms for more substantial and beneficial purposes. Written in the DNA of every natural salesperson and marketer is the need to connect, so it seems obvious that salespeople are using social media for sales purposes such as sourcing, acquiring and growing viable sales leads. With millions of people using the major social platforms every day, the chances are that your desired prospects are out there somewhere