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A new year means a new start. You’re looking for new prospects, new business and new deals. Everyone starts a new year with the best of intentions to make this year the best one yet. On a professional level, we want this year to be our most profitable and there will be a lot of people (some your prospects) that are looking for ways to make this a reality.

Could your product or service make their New Year hopes and dreams come true? The prospects are out there, you just need to find them. That is exactly where social media can be your knight in shining armor

Linkedin

If you’re anything like me, social media has become an important point of your day. Plus working in marketing means a portion of my time is spent on it anyway. I’ve always been a social media nut. Twitter, Facebook, LinkedIn, Pinterest, Instagram…I’m on them all somewhere. 10 points to the first person to find me on each of them!

But from a business point of view, social media has become one of the most valuable sources of information for your company. Unless you live under a rock, the vast majority of us are on social media in some way or another

Sales technology

Sales 2.0 is a term that is thrown around these days, but do any of us really know what it is and what it means for your business?

Many salespeople will eye Sales 2.0 with a fair amount of suspicion and curiosity. After all, we’ve all heard the positive things about technology improving sales, upping commission and making their working lives easier a million times before. To the humble salesperson, Sales 2.0 is just another chain for management to drag them around on, playing ‘big brother’ and watching their every move.

But when Sales 2