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While it’s true that millions still use the Internet to post selfies, write hashtags and watch ridiculous videos of animals, the majority of users are now also using social platforms for more substantial and beneficial purposes. Written in the DNA of every natural salesperson and marketer is the need to connect, so it seems obvious that salespeople are using social media for sales purposes such as sourcing, acquiring and growing viable sales leads. With millions of people using the major social platforms every day, the chances are that your desired prospects are out there somewhere

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A new year means a new start. You’re looking for new prospects, new business and new deals. Everyone starts a new year with the best of intentions to make this year the best one yet. On a professional level, we want this year to be our most profitable and there will be a lot of people (some your prospects) that are looking for ways to make this a reality.

Could your product or service make their New Year hopes and dreams come true? The prospects are out there, you just need to find them. That is exactly where social media can be your knight in shining armor

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If you’re anything like me, social media has become an important point of your day. Plus working in marketing means a portion of my time is spent on it anyway. I’ve always been a social media nut. Twitter, Facebook, LinkedIn, Pinterest, Instagram…I’m on them all somewhere. 10 points to the first person to find me on each of them!

But from a business point of view, social media has become one of the most valuable sources of information for your company. Unless you live under a rock, the vast majority of us are on social media in some way or another