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The UK automotive industry is incredibly profitable. Contributing to over 10% of the UK’s exports, it’s not one to be sniffed at.

Yet, it is an industry that it still relatively trapped in the dark ages. Despite churning out some impressive high tech product developments, the industry is still stuck in analogue when it comes to adopting new technology that can really benefit bottom lines.

Our CEO, Paul Black, has recently discussed this burning issue at length with

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Let’s face it: the tech world is harvesting more than its fair share of flops. Even the most successful companies have missed out on opportunities that seem so obvious to us today. All of the companies on this list had high expectations, a huge grip on the market or were first out of the running blocks, only to squander it and leave their competitors to clean up.

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Sales and marketing managers shouldn’t be technophobes

Businesses today are facing an uphill battle to get their sales and marketing managers to adopt automation technology, as it is often viewed with suspicion.

If movies are anything to go by then this is probably true. For instance, the villain of The Terminator series isn’t the Terminator; it’s Skynet, the all-knowing super computer. It’s the same story for a host of other movies too such as 2001: A Space Odyssey or I Must Scream.However, the reality is that automated technology is here to aid business processes and should be at least considered