Many modern salespeople are masters of using their charm to woo prospects and keep customers loyal, yet their skills with the old keyboard can often be blunter than the back of a spoon.
Luckily for you, my colleagues and I know a thing or two about crafting sales and marketing emails that pack a proper persuasive punch.
Below is a list of words we use when trying to write simple-yet-powerful sales emails, content or collateral.1
Marketing and sales are essentially two sides of the same coin: both have the aim of raising awareness of a brand, product or service, and nowadays, both have to write to sell.
The only difference is that marketing tends to speak to a group of people all at once, whereas sales is done on a one-to-one basis.
As a result, over the years, the best salespeople have become those who have the smoothest talk, whereas the best marketers are those who can write the best sounding and most engaging content