Using a small discount to get that sale over line may sound like a smart idea but in reality it can cause you a serious problem.
Every cent that you knock off your list price is eating into your profits. Your costs stay the same but your profit margins will dwindle and you’ll be damaging your brand at the same time.
So what can you do to avoid discounting and still remain competitive in your market? This eBook explains:
Download this free guide to beat the discounting culture.