The automotive industry in particular is one rife with excellent customer service but poor customer loyalty in equal doses. The level of competition in the industry is so vast, that it makes for regular pricing wars between brands and consequently, a lack of switching costs for customers. Loyalty, what loyalty?
But when it comes to customer loyalty, can technology really be the right replacement for a good ol’ human being at the end of a phone? The answer is yes.
In six steps to driving customer loyalty in the automotive industry, we reveal six actions you can take to ensure your customers stay loyal to you:
- How to extend the user experience beyond the sale
- How to become a trusted adviser
- How to anticipate customer needs
- How to get a 360º view of your customers
- How to focus on long term customer relationships
- How to make your customer feel at home
Download our whitepaper here.