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Leading packaging supplier introduces sales-i to pinpoint falling customer spend and tackle competitor activity.

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How Springpack were able to extract key customer data with sales-i

Springpack were having difficulties accessing their sales data and key customer data, meaning they were missing out on a lot of opportunities. Since implementing sales-i, they can now easily generate reports at the click of a button and are able to view and access key customer data with ease.

sales-i has helped them:  

- Generate reports at the click of a button
- Easily access customer data
- Identify sales trends and customer buying patterns

Gaining quick insight into product data

For the last 5 years, Springpack has been working closely with sales-i to better understand their customers' buying behavior, and define clear routes to market and opportunities to grow. And sales-i has played a significant part in the growth that has been achieved.

James York, Sales & Marketing Director at Springpack, commented;

“By using sales-i, we have been able to really dig into our customers, and better understand how we can help to service their needs. From simply updating our key contacts, right through to looking at gap analysis, sales-i has really helped us to improve the service we offer to each and every customer.”

One of the goals Springpack set itself, was to look into a way to offer eco-friendly products more effectively. By running a series of product reports the team was able to get to some really rich product data with just a few clicks of a button. James continued:

“Using the reporting suite on sales-i is not only quick and easy to use, but the data we can extract is vital to how we operate. By running the reports, we can use the data to form a list of customers to contact about a particular product or range”

Quicker reports, that are available 24/7

As I’m sure you can imagine, the way Springpack use sales-i has changed since it went live. They now have more users than ever before, with a mix of teams also using the tool. Chris Clarke, Marketing Manager at Springpack, added:

Through the use of sales-i, the team now works more efficiently. Reports are quick and easy to run, and the data is available 24/7. Running reports, such as gap analysis, quickly shows the opportunities, and areas to discuss with our customers.

On a daily basis, the team looks at down spending accounts and contacts them to see how their business is going, and if they are in need of any packaging solutions. James commented:

James York

The future for Springpack is incredibly bright. Although we are 5 years into our relationship, there is more to come. They are constantly looking at new ways to use their data, and sales-i is very much part of that.

James concluded “We’re often asked if we would recommend sales-i. The answer? A resounding yes!”


Who is Springpack?

Established in 1975, and based in Worcester, Springpack is a protective packaging and eco-friendly packaging supplier. They have gone from strength to strength, and are now based in a purpose-built 53,000 sq.ft warehouse and office facility. 

The growth has been extraordinary, from operating out of a garage back in 1975, all the way up to where they are today. During this time, the team has rapidly grown too, with Springpack now employing over 50 colleagues, covering Sales, Marketing, Warehousing & Facilities, Customer Service, Purchasing, and Accounts.

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