Flint Wines are a specialist fine wine importer and supplier. They have been supplying the UK trade since 2006.
Unlike many other importers, Flint holds a serious amount of prime stock that allows sommeliers and shops access to an unprecedented depth of vintages and different cuvées.
There is a wealth of knowledge and experience at Flint yet also a youthful dynamism and flexibility within the team. All these factors enable them to provide a constructive and rewarding experience to their customers.
‘Prior to using sales-i we had difficulty recording information against client’s records, particularly in terms of recording sales activity and follow up’.
Naturally, as the company have grown, their stock levels and number of customers has risen too, this has led to some challenges.
They soon found that the client information recording system they were using was quite limiting. Celine Comyn, Directors’ Assistant & Company Development Manager explains, ‘Prior to using sales-i we had difficulty recording information against client’s records, particularly in terms of recording sales activity and follow up’.
In 2014, Flint decided enough was enough, and so decided it was time for a customer relationship and business intelligence system. They decided it was time for sales-i.
Celine and the team have been impressed with sales-i. They have been able to log calls and record, view and monitor key account information with ease.
Celine explains, ‘sales-i has enabled us to share customer information between team members which, in turn, has enabled us to deliver a better service to our customers.’
Flint Wines have recently expanded the size of the team using sales-i and so have partaken in some more training to increase their knowledge of the system further.
When asked about future plans for sales-i. ‘For the moment we are familiarising the team to use it on a regular basis, then we will explore in more details the options at our finger tips’.