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in Firmographics

Firmographics are the future

I previously wrote a blog all about firmographics: what they are and what they mean to business. But the one area I didn’t really touch upon was how to use firmographics.

For those of you that haven’t read my initial firmographics article and you have no idea what I’m talking about, they are pretty much the business equivalent of what we all know as demographics


How can we measure what is most important in a business scenario? It is important for companies to understand that their customer’s needs go beyond demographic data. Enter firmographics, the business equivalent of demographics.

Firmographics are to every organization what demographics are to describing people. The most common questions of firmographics center around employee size, revenue size, industry, number of locations and location headquarters. Across organizations and within each of these categories, both the distributions of values and trends will be of interest