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A B2B sales role may seem straight forward, however, in truth it’s not. Every salesperson needs to consider what happens, before, during and after the sales process.

A modern-day salesperson will have a lot of distractions. Ever-changing procedures, keeping on top of admin and a host of new tools entering the market to name a few.

Fortunately, sales enablement exists to combat these distractions to ensure that your sales team achieve their goals