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4 examples of companies doing customer loyalty right

written by sales-i Marketing Team

sales-i 29081 2018-11-27 1440960
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Research by Accenture found that 77% of consumers in the United States are members of a loyalty scheme and 65% of UK shoppers own a Tesco Clubcard and/or Sainsbury’s Nectar card.

With rewards for everything from groceries and dining to beauty products and even building materials – here are some stand out companies that are doing their customer loyalty programs right.

Who knows, they might even inspire you to start your own customer loyalty program in your business.


Probably one of the best examples of customer loyalty programs done right, file hosting service Dropbox grew by 3900% in just 15 months after introducing a referral program to their customers.

For every friend a user successfully invites to the platform, both users get 500 MB of free space, up to a maximum of 16 GB extra. Pro users earn 1GB per referral up to a maximum of 32 GB of extra space.

Dropbox made the referral process as user friendly as it comes. Users can import their contacts and refer their pals via email or use a personalized referral link that they can share far and wide across social media.

Got files? Get Dropbox and refer your chums for extra storage.

Jewson Juice

As one of the largest chains of builders’ merchants in the UK, Jewson launched their customer loyalty program Juice, back in 2016.

Private and trade customers that are buying everything from bricks and cement to hand tools and machinery can collect points for every £1 spent with the company.

Points can then be redeemed on a variety of rewards like sports tickets, gadgets and experiences.

Devoted DIYer? Find out more and join Jewson Juice.

CVS ExtraCare

With almost 10,000 retail locations across the United States, drugstore and pharmacy CVS has one of the most rewarding loyalty programs for shoppers.

Offering a whopping 2% back in ‘ExtraBuck Rewards’ to use against future purchases in store, along with member exclusive offers in store, it is no surprise that 1 in 3 Americans has a CVS’ ExtraCare card in their wallet.

Not getting enough bang for your (Extra)Buck? Get yours here.

International hotel comparison site, established their rewards program back in 2008. Offering frequent hotel visitors a free night at a hotel of their choosing, (up to the value of their average spend on an overnight stay), after booking 10 nights through the platform.

Not only does this encourage sustained loyalty to the brand but poses a rewarding…reward…for those repeat spenders.

Fancy a free night in a swanky spot? Check out rewards.

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