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Cut the cold calls – your customers deserve more


written by sales-i Marketing Team

sales-i 29081 2016-03-03 1440960

Ah cold calls. We all despise them, yet so many salespeople continue to make them, having a hugely detrimental impact upon customer service levels. With just 13% of customers believing that a salesperson can truly understand their needs, a poorly informed, shoddy cold call is not the place to encourage a fruitful business relationship to flourish.

Our CEO, Paul Black spoke to Sales Initiative magazine about the key four areas to focus on to ensure your customer satisfaction levels soar.

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Our marketing team have been working hard to bring insightful content to wholesale, manufacturing and distribution professionals.

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