HOW TO INCREASE SALES USING SOCIAL MEDIA WITH 5 SIMPLE TECHNIQUES
HOW TO INCREASE SALES IN BUSINESS WITH SOCIAL MEDIA
Since the social media boom has taken place over the last few years, we’re all guilty of spending a lot of time (perhaps more than we should) on social platforms. Whether you’re scrolling through Facebook on your phone on your commute to work or having a look at LinkedIn on your lunch break, social media has taken over. And it’s here to stay. Have you thought about how you can use social media to help your business? Using social media to drive sales is a great way to grow, and with just a few tips and techniques, see what impact it can have on your overall sales performance.
1. OPTIMISE YOUR PROFILE
Your social profiles should be more than just an online resume. To best combine social media and sales, you need to be seen as an expert in your field. Your social profiles should appeal to your target audience, and while you don’t have a great deal of space to work with, you can optimise your profiles with a few subtle changes.
Wondering how to use LinkedIn for sales leads? A great way to start is with your profile:
- Make sure you have a high quality, professional looking photo
- Write a headline that includes your job title and a bit about what you do (who you help and how you do it)
- Make sure your all job information and experience is up to date, including where you work, how long you’ve been there and go into more detail about what you do
Sales people with optimised Twitter profiles are far more likely to succeed. Optimise your Twitter with ease:
- Add a professional photo
- Include a link to your company’s page
- Write relevant hashtags that appeal to your audience
- Talk about what you do
A well optimised profile is great for using social media for sales, and to stand out from the crowd.
2. CONNECT, CONNECT, CONNECT
Increase sales using social media by making high quality connections. Finding new connections in your industry is a great way to do this. Start by connecting with as many 2nd degree connections in your industry as you can. When you send requests to mutual connections, be sure to send a message with the request. How many times have you received a random request from someone you don’t know? Lost count? If you take the time to send a friendly message to someone when you’re trying to grow your network, they’re far more likely to accept and message you back. It doesn’t have to be a long speech, maybe mention that you have mutual connections, and want to connect with someone who also has a passion for your industry.
Finding new connections on Twitter is a great way to grow your online presence – follow as many relevant profiles, whether they’re personal or businesses. If someone follows you, or follows you back, be sure to send them a personal message thanking them. They’ll be sure to appreciate it.
3. ENGAGE WITH YOUR AUDIENCE
Now that you’ve assembled a high-quality audience, it’s vital that you engage with them. Comment on your connections’ posts, especially any article posts. Be careful not to go straight in with a hard sell, or big yourself up too much. Instead, offer your thoughts on their post, to try and get a conversation going. Be polite, and they should start to value your opinion. Liking and sharing posts is a good way to make friends with your connections, and by scratching their back, they’ll be far more likely to scratch yours. By upping your engagements, notice how your own posts start attracting more attention…
4. IMPORTANCE OF QUALITY CONTENT
You don’t just have to share articles from your social profiles. Post content from other sources as well, because it keeps your profile looking fresh. Show a bit of personality on your platforms as well, with a combination of professional and personal posts. Attended an event recently? Post some quality photos for your connections to see. Be sure, as well, to keep your audience up to date with professional success and important career updates. But make sure your profiles aren’t just work, work, work. Give a few updates about your personal life to show that you’re human, and not just a sales robot!
5. MAKE TIME FOR SOCIAL SALES
Finally, to make social media and sales work in harmony, you have to make the time for social sales. Using social media to drive sales won’t work, unless you’re willing to put the time in. By spending as little as an hour per day on your professional social media accounts, you’ll be able to gain insights in your industry, grow your audience and improve your business’ performance. Using social media to drive sales isn’t something you can achieve overnight, you’ve got to be patient and be willing to put in the time. You’ll thank yourself in the long run.
For more advice on using social media for sales, discover more sales strategy secrets.