Never underestimate the importance of a customer complaining.
It is far better for a customer to be annoyed and let you know rather than for a customer to be annoyed and leave you without you even realizing.
It means you have an opportunity to put things right and to potentially build a relationship with them, where there may not have been one before.
However, there is no doubt that handling a customer complaint can be a daunting task.
The infographic below gives 9 steps to follow to help both you and the customer get through this difficult process.
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