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Navigating the Changing Foodservice Landscape With Big Data


written by sales-i Marketing Team

sales-i 29081 2018-02-15 1440960

The US foodservice industry has recently undergone major changes, and many more can be expected as we move further into 2018. Many restaurant and foodservice experts have made predictions regarding industry trends for the year, and they all had one in common: the need for wholesalers and distributors to be able to adapt to the quickly changing landscape.

“Change is here to stay, and this year’s top trends reflect the industry’s acceptance of this state,” explained Andrew Freeman and Company in its 2018 annual trend report. “Successful hotels and restaurants are turning creativity into innovation and adapting faster than ever. And there’s a lot of change to deal with – economic, political and social factors, as well as significant cultural shifts in the way people use restaurants and hotels.”

These changes are necessary and exciting, but they are also costly and time-consuming. In their recent Food Industry Forecast, foodservice refrigeration company Emerson Climate Technologies estimated that labor costs in the US will increase by between 50 and 100% within the next five years due to rising minimum wages, increased healthcare benefits and worker shortages. During that same period, costs associated with regulatory compliance, transportation and logistics, and food in general are all expected to increase by a minimum of 50%.

As these costs continue to rise, one tool has been singled out by the foodservice industry as proven to improve cost efficiency: big data.

Selling Smarter

Big data – the enormous data sets collected through everyday processes that are analyzed to reveal patterns and trends – has already begun to have a dramatic impact on pricing and cost transparency within the foodservice industry. Purchasers and distributors alike are making decisions based on data patterns, allowing them to cater to consumer interest more efficiently and effectively.

Nishat Mehta, EVP of global partnerships at dunnhumby, the marketing firm for US grocery chain Kroger, explained that by looking at buying patterns over long periods of time, grocery stores are able to make better proactive decisions, instead of acting reactively to seasonal or cultural trends.

“We make decisions not based on what you bought today, but what you bought over the last two years. You don’t have to know, but we know,” Mehta said.

Not only is big data helping companies improve their purchasing, but it is driving decision making when it comes to choosing food vendors. After Levy Restaurants lost a concession contract to Aramark due to lack of data analysis, EVP of new business development Jeff Wineman said that choices are being based off more than just the quality of the product.

“Food quality is still important, but it’s not number one anymore,” Wineman said. “Now it’s data, it’s analytics.”

Combining Tech and Sales

Finding a solution that utilizes big data while also increasing sales can seem like a daunting task, but foodservice companies need look no further than business intelligence software. BI tools utilize big data created through a company’s back end system and analyze it to find cross-selling opportunities and areas where margins can be improved on. In an industry with rapidly increasing operating costs, the only option is to also increase revenue. Implementing a BI tool is the easiest and most efficient way to do that.

Find out how your company can implement a business intelligence solution by scheduling a free demonstration of sales-i software today!

For more information about how big data can impact your business, read our feature article, “Everything You Need To Know About Big Data“.

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Our marketing team have been working hard to bring insightful content to wholesale, manufacturing and distribution professionals.

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