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Retention, retention, retention

written by Natalie Davies

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Business is tough and retaining customers is often even tougher. What with new products being launched, competitors breathing down your neck and your customers tightening their belts.

In our recent whitepaper, 5 steps to successful selling in a modern world, we highlighted the importance of just that: retention.

There is no excuse for not putting the effort in after you have closed a deal. The sale is great, but it is not the be all and end all. You, and your company’s real success, value and sustained profit will come from retaining that customer, meeting their needs, making sure they are happy and will keep coming back to you. Driving revenue and referrals, retention

Stay tuned for our series of posts in the next week all about customer retention. We’ll give you our top tips for stellar retention, some interesting (and shocking) stats and how you can become more than the product you sell.

Coming up

Written By -

I'm another marketing bod here at sales-i (that is marketing exec come social secretary, branded wardrobe, stationary cupboard, fixer of the printer and chief maker of a terrible cup of tea). I get to work with the two delights that are Chris and Steve who have taken it upon themselves to educate me on all things football and Star Wars. I’m a Villa or Birmingham City fan depending on which of them you ask. I really rather enjoy reading and writing (I'm not that great at the maths thing, as Chris will tell you). What I lack in Star Wars and football knowledge, I make up for with a keen eye for a good wine and a great impression of a Wookie.

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