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b2b vs b2c selling
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Whether you’re selling to a business or an individual, there’s one thing that B2C and B2B markets will always have in common – the decision maker is a human. Sorry if that revelation has caused you to spill your coffee, but it’s a fact.

As humans we have common values, emotions and expectations when it comes to the act of buying, which we don’t simply disregard the moment we step into our place of work.

Sales and marketing theorists have always considered there to be a gulf of difference in the B2B vs B2C marketing approach