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about cold call email

email writing

Marketing and sales are essentially two sides of the same coin: both have the aim of raising awareness of a brand, product or service. It has never been more important for both teams to work together to generate leads. As such, efforts require expert email writing skills to contact prospects, nurture leads and close sales.

The main difference is that marketing tends to speak to a group of people all at once, whereas sales are done on a one-to-one basis