about Customer relationship management
Mick Jagger famously sang about his lack of satisfaction, and if your customers ever feel that way, they won’t remain your customers for long. Monitoring customer satisfaction is a vital part of any customer relationship management strategy. No matter how frequently you’re in contact or ‘feel’ that things are going well, asking your customers how they rate your service or products will strengthen the relationship. You’ll know when is the right time to upsell, or dampen any relationship flames before they grow into a fire
What springs to mind when you think of a salesperson? The telesales agent that continues to read from a script when you have said you can’t talk? A shady character flashing you an inner view of a trench coat covered in fake Rolex watches? Or maybe just the classic used car salesman hiding the dent in the door with an oversized clipboard and a strained smile?
Whatever you picture, chances are it isn’t complimentary.
The term salesperson came into official parlance in 1901 when new inventions and time-saving gadgets were the prime commodity of door to door sales people
This isn’t an 80’s rom-com and you are not Gordon Gekko. Business catchphrases are cliché and often flag up to customers that you are not treating them as individuals. Overused sales patter can quickly turn a client off. So, pause next time you go to assure someone your product is a ‘win-win’ for them or that it provides ‘peace of mind’… yawn. You can do better than that. Tell them a real example from a current client similar to them, or better yet, tailor a few personalized projections based on your prospect’s business