about Customer retention
“No more customers for me thanks!” – said no business ever!
The challenge to attract new custom has become an increasingly fast-paced treadmill in an over-subscribed gym. The opportunities are there, but the competition is fierce.
So, how do you make sure all your hard work delivers results? You need to employ my 4-step approach:1
Whether it’s Christmas time or just to mark a certain point in your relationship with a client or staff member, corporate gifting has a really positive effect on relationship management. But you have to do it right. For some companies, corporate gifting is a beautifully wrapped ethical can of worms, that strikes fear into the hearts of management. If done correctly however, it could really boost client retention and staff morale
Heralded as a silver bullet in guaranteed revenue streams, customer retention is still largely a minefield for many businesses. With around of 20% of customers not returning to nearly a third of businesses after their first purchase, retention is becoming a big problem in many businesses.
Depending on what industry you’re in, acquiring a new customer can be 5 – 25 times more expensive that retaining an existing one. Research by Bain & Co