Working in sales can be a minefield. High pressure, limited time, strong competition, bad press, you can be flavor of the month one month yet tossed to a side the next.
It can be even harder when you’re trying to sell technical products to average Joe who hasn’t got a degree in advanced mathematics. So how can you make selling easier for yourself, no matter how technical the product is?
Think F.A.B …
Features, Advantages and Benefits