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Selling is a science

There is a constant debate as to whether a good sales person is born or made – and whether selling is an art or a science. Even the sharpest sales people miss opportunities because they direct customer conversations based on assumption, rather than fact. And so, the content for this blog post came to life.A good example which supports this belief is the typical approach most sales people take. The so-called ‘milk round’ visits, designed to maintain relationships with long-standing clients