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A B2B sales role may seem straight forward, however, in truth it’s not. Every salesperson needs to consider what happens, before, during and after the sales process.

A modern-day salesperson will have a lot of distractions. Ever-changing procedures, keeping on top of admin and a host of new tools entering the market to name a few.

Fortunately, sales enablement exists to combat these distractions to ensure that your sales team achieve their goals

sales lead generation

I’m going to start this blog by shamelessly saying that sales-i is a great sales lead generation tool to help your prospect and spot opportunities within your existing customer base. Every wholesale distribution company should at least look at its capabilities to empower their sales team.

Right, with that out of the way let’s take a look at other sales tools to help sales lead generation and feed that pipeline

Working in sales can be a minefield. High pressure, limited time, strong competition, bad press, you can be flavor of the month one month yet tossed to a side the next.

It can be even harder when you’re trying to sell technical products to average Joe who hasn’t got a degree in advanced mathematics. So how can you make selling easier for yourself, no matter how technical the product is?

Think F.A.B …

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